holiday-park-marketing

It’s not easy running a holiday park. Between seasonal fluctuations and unpredictable weather, it can be hard to keep up a level of trade that’s reliable and secure. That’s why it’s so important to put every effort into your promotion and marketing. Luckily, there are loads of different ways to start better promoting your holiday […]

letterhead design

January is typically the month when many small business owners have a hard look at their branding and marketing materials and consider if they are in need of tweaking or a complete revamp. To help you we have written a series of articles to help you revitalise your brand. This, the first in the first […]

Branding, The Symbols Of Commerce I wonder how old you were when you started to notice branding? Do you remember as a child you were told to write your name on your school pencil case?, I wrote mine on my rubber and my ruler and even tried to write on the side of pencil which […]

BestFreeFonts

Getting a font that reflects your brand identity can be an expensive game. We reviewed our favourite 5 websites that provide free fonts. Many websites offer free fonts for personal use but there are few that offer them as free for commercial use so check the licenses before committing to a font. fontsquirrel.com This is […]

House

When you are in the market of selling houses, you need a varied approach to communicate your services to both potential sellers and buyers. Use these tips on flyer design for estate agents to create print marketing materials that allow you to reach out to potential customers on both sides of the deal. With all […]

design-tips-for-non-designers

When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

Graphic Design Inspiration

Inspiring graphic design is of course, a matter of taste. There are so many different ways to approach a task, let alone the different styles and experiences of the individual designer that it should be no wonder how varied graphic design can be. Design projects generally start with a brief that ties the artwork design […]

Coffee Shop Flyer

Back in November, Print Business reported a 4.5% rise in the use of direct mail for marketing campaigns. The use of print in the marketing mix is certainly on the rise, the marketing industry has established an effective way of combining print and online channels to create a holistic campaign. Whether you are using print […]

how to training workbook design

Thankfully, long gone are the days of ‘Death by PowerPoint’ style training, with sessions now firmly in the grip of learner centered, activity based delivery. Individual, pair and group activities where at the heart of my lessons as a result of studying for my PGCE. It makes for a far more enjoyable and effective training […]

Reading power

Chances are you have seen this passage before, it has certainly done the rounds on Facebook, testament to how puzzling we find it. Most of us probably take the power of our brains for granted, after all, it is a high power processor that has always been there and continues to work away in the […]

logo design styles

Logo design and business branding can be as easy or complex a process as you want to make it. You can come up with something yourself, like Microsoft did with their ‘window’ logo. Or you can commission an agency to carry out research, test ideas and design a logo that reflects your ethos and ambitions. […]

Free Vector Graphics

Whether you’re looking for a new graphic with a fresh, flat modern look to use like clip-art for an InDesign document, or you’re a pro graphic designer after editable elements or illustrations for a larger project, free vector graphics are a very useful resource. Being able to quickly access a library of designs, allowing you […]

Tradesman

This sounds simple but it is key that all your marketing communications share the same image. This is not just your logo, it’s not only your company colour theme, its your principles and style. The same goes for your staff, especially if they are customer facing. They are a human representation of your brand and […]

Free Menu Template

There has never been greater restaurant diversity than we have now. There is a growing trend for a unique and alternative approach to food, combining influences from various cultures, being a specialist for a very small niche or creating an atmosphere for a target market. Whether the audience is shabby-chic loving mum’s looking for tea […]

Poster Design

If you need to advertise an event, product launch or special offer, a poster can be an effective attention grabber. You don’t need to have the skills of Roger Kastel and produce the next Jaws phenomenon. But your design does need to stand out in-store, in a conference centre or at local fairs and events. […]

business-brochure

People like reading in print. Recent research has identified that people remember more when they read in print, so if you want to hook new customers by introducing your company or organisation then print a business brochure. Most of us have been to an exhibition or trade fair and come across companies we may never […]

The consistent rise of Internet sales and the options for e-marketing have caused some to discuss if print is on the way out. Recent research demonstrates that marketing is definitely changing, but that traditional marketing channels like print remain highly valuable in the marketing mix. Key to maximising the options available would be through employing […]

What should you put in a flyer

Getting marketing materials printed is a valuable investment. Flyers are perfect for getting a simple message across, one that might be time-bound such as a product offer or branch opening. Whether they are for distribution at a trade fair, through direct mail or in-store, they all need to follow the same basic principles. These will […]