etiquette-of-giving-a-business-card

First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

promote-coffee-shop

When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

Reach-a-Wider-Audience

Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

content-marketing2

Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

leaflet-distribution

With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet […]

leaflet distribution

There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts. In case you do decide to cut out the middleman and do your own leaflet distribution out on the street, be warned, you may […]

Marketing Channels

For the SME, achieving marketing success can be a challenge. Striking the balance between the investment and the return can be tricky. The biggest impact comes from monitoring metrics and revising the tone of different marketing channels. But there are things you can do that are relatively cheap and effective promotional activities. The key is […]

postcard marketing

Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

Scarcity Marketing

We have all had that feeling, where you feel compelled to buy something because you’re overcome by the fear of future disappointment when it’s no longer available or you miss out on a great offer. This feeling is caused by scarcity marketing, defined as an insufficient supply of a product or a restriction on the […]

Google Adwords

Many business shy away from Google Adwords and I can see why. When you first log in it quite overwhelming, a very unfamiliar landscape of terminology, tools and options that appears to require a degree to understand. But it is worth persevering, Pay-Per-Click isn’t for everyone but there are advantages and application that can really […]

copywriting

Writing copy for your flyers, product manual or website is a daunting task. Each communication channel needs a different approach to mirror the reader’s commitment. For this reason, copywriting is a great skill to have but takes training and practice to get right. Unfortunately, hiring a professional is expensive, more fees businesses can do without. […]

Facebook advertising

Online advertising can get your message in front of a much bigger audience. There is little doubt that every business should have an online presence. Although it is hard to record, most data suggests over 75% of people research a purchase or company online before even getting in touch. So even if you are a […]

marketing-board-strategy

Working with agencies can be stressful, especially if you’re entrusting them with the key to your future success… your marketing. But if you brief a marketing agency right, they can bring a wealth of experience and fresh ideas to your campaigns. Helping you achieve your aims and objectives in ways you may not have thought […]

House

When you are in the market of selling houses, you need a varied approach to communicate your services to both potential sellers and buyers. Use these tips on flyer design for estate agents to create print marketing materials that allow you to reach out to potential customers on both sides of the deal. With all […]

design-tips-for-non-designers

When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

Reading power

Chances are you have seen this passage before, it has certainly done the rounds on Facebook, testament to how puzzling we find it. Most of us probably take the power of our brains for granted, after all, it is a high power processor that has always been there and continues to work away in the […]

Layar

For a while a number of people where saying print is was on the way out, most seem to have realised that there will always be a place for it. People do prefer reading in print, but the use of mobile devices for Internet access is increasing at a dramatic pace. So how do we […]

Another-Brutally-Honest-Sales-Poster

The post Christmas sales frenzy has all but passed. If like me you were not queuing at 6am on Boxing Day, you may feel like the best deals are all gone. Don’t dispair; there are still bargains to be had but be prepared to hunt for them. Get your Indiana Jones hat on and investigate […]