promote-coffee-shop

When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

funeral-order-of-service-writing

Creating an order of service for a funeral is a lot more than just putting together an itinerary. It’s a chance to work together with your friends and family. Choosing the photos, messages and sentiments that symbolise the life of someone close to all of you, and deciding together the best way to present that […]

Take-your-business-to-the-top

Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

Reach-a-Wider-Audience

Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

letterhead design

January is typically the month when many small business owners have a hard look at their branding and marketing materials and consider if they are in need of tweaking or a complete revamp. To help you we have written a series of articles to help you revitalise your brand. This, the first in the first […]

small-business-toolkit

In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2

Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

Branding, The Symbols Of Commerce I wonder how old you were when you started to notice branding? Do you remember as a child you were told to write your name on your school pencil case?, I wrote mine on my rubber and my ruler and even tried to write on the side of pencil which […]

leaflet-distribution

With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet […]

leaflet distribution

There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts. In case you do decide to cut out the middleman and do your own leaflet distribution out on the street, be warned, you may […]

Marketing Channels

For the SME, achieving marketing success can be a challenge. Striking the balance between the investment and the return can be tricky. The biggest impact comes from monitoring metrics and revising the tone of different marketing channels. But there are things you can do that are relatively cheap and effective promotional activities. The key is […]

postcard marketing

Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

BestFreeFonts

Getting a font that reflects your brand identity can be an expensive game. We reviewed our favourite 5 websites that provide free fonts. Many websites offer free fonts for personal use but there are few that offer them as free for commercial use so check the licenses before committing to a font. fontsquirrel.com This is […]

Scarcity Marketing

We have all had that feeling, where you feel compelled to buy something because you’re overcome by the fear of future disappointment when it’s no longer available or you miss out on a great offer. This feeling is caused by scarcity marketing, defined as an insufficient supply of a product or a restriction on the […]

Google Adwords

Many business shy away from Google Adwords and I can see why. When you first log in it quite overwhelming, a very unfamiliar landscape of terminology, tools and options that appears to require a degree to understand. But it is worth persevering, Pay-Per-Click isn’t for everyone but there are advantages and application that can really […]

copywriting

Writing copy for your flyers, product manual or website is a daunting task. Each communication channel needs a different approach to mirror the reader’s commitment. For this reason, copywriting is a great skill to have but takes training and practice to get right. Unfortunately, hiring a professional is expensive, more fees businesses can do without. […]

Facebook advertising

Online advertising can get your message in front of a much bigger audience. There is little doubt that every business should have an online presence. Although it is hard to record, most data suggests over 75% of people research a purchase or company online before even getting in touch. So even if you are a […]

marketing-board-strategy

Working with agencies can be stressful, especially if you’re entrusting them with the key to your future success… your marketing. But if you brief a marketing agency right, they can bring a wealth of experience and fresh ideas to your campaigns. Helping you achieve your aims and objectives in ways you may not have thought […]