leaflet distribution

There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts. In case you do decide to cut out the middleman and do your own leaflet distribution out on the street, be warned, you may […]

Marketing Channels

For the SME, achieving marketing success can be a challenge. Striking the balance between the investment and the return can be tricky. The biggest impact comes from monitoring metrics and revising the tone of different marketing channels. But there are things you can do that are relatively cheap and effective promotional activities. The key is […]

postcard marketing

Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

BestFreeFonts

Getting a font that reflects your brand identity can be an expensive game. We reviewed our favourite 5 websites that provide free fonts. Many websites offer free fonts for personal use but there are few that offer them as free for commercial use so check the licenses before committing to a font. fontsquirrel.com This is […]

Scarcity Marketing

We have all had that feeling, where you feel compelled to buy something because you’re overcome by the fear of future disappointment when it’s no longer available or you miss out on a great offer. This feeling is caused by scarcity marketing, defined as an insufficient supply of a product or a restriction on the […]

Google Adwords

Many business shy away from Google Adwords and I can see why. When you first log in it quite overwhelming, a very unfamiliar landscape of terminology, tools and options that appears to require a degree to understand. But it is worth persevering, Pay-Per-Click isn’t for everyone but there are advantages and application that can really […]

copywriting

Writing copy for your flyers, product manual or website is a daunting task. Each communication channel needs a different approach to mirror the reader’s commitment. For this reason, copywriting is a great skill to have but takes training and practice to get right. Unfortunately, hiring a professional is expensive, more fees businesses can do without. […]

Facebook advertising

Online advertising can get your message in front of a much bigger audience. There is little doubt that every business should have an online presence. Although it is hard to record, most data suggests over 75% of people research a purchase or company online before even getting in touch. So even if you are a […]

marketing-board-strategy

Working with agencies can be stressful, especially if you’re entrusting them with the key to your future success… your marketing. But if you brief a marketing agency right, they can bring a wealth of experience and fresh ideas to your campaigns. Helping you achieve your aims and objectives in ways you may not have thought […]

Outstanding Customer Service

Outstanding customer service can take many forms, it will look entirely different in the local butcher to the Grand Hotel, but there are some key themes that will continue no matter what you customer profile is like. Of course, your delivery should reflect your style, you need to be consistent to your brand identity. Be […]

House

When you are in the market of selling houses, you need a varied approach to communicate your services to both potential sellers and buyers. Use these tips on flyer design for estate agents to create print marketing materials that allow you to reach out to potential customers on both sides of the deal. With all […]

design-tips-for-non-designers

When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

Graphic Design Inspiration

Inspiring graphic design is of course, a matter of taste. There are so many different ways to approach a task, let alone the different styles and experiences of the individual designer that it should be no wonder how varied graphic design can be. Design projects generally start with a brief that ties the artwork design […]

Coffee Shop Flyer

Back in November, Print Business reported a 4.5% rise in the use of direct mail for marketing campaigns. The use of print in the marketing mix is certainly on the rise, the marketing industry has established an effective way of combining print and online channels to create a holistic campaign. Whether you are using print […]

Feefo-Gold-Trusted-Award-2016

It’s not very often that we blow our own trumpet but “We did it again!” We are very pleased to have won the Feefo ‘Gold Trusted Merchant’ for the second year running, we’ll done to all the sales and production team. This accreditation that remains unique in that it’s based on experiences of GENUINE purchase […]

how to training workbook design

Thankfully, long gone are the days of ‘Death by PowerPoint’ style training, with sessions now firmly in the grip of learner centered, activity based delivery. Individual, pair and group activities where at the heart of my lessons as a result of studying for my PGCE. It makes for a far more enjoyable and effective training […]

Reading power

Chances are you have seen this passage before, it has certainly done the rounds on Facebook, testament to how puzzling we find it. Most of us probably take the power of our brains for granted, after all, it is a high power processor that has always been there and continues to work away in the […]

valentines-cards-feature

We had a quick pole to find out who in the office here at Print-Print was celebrating Valentines Day this year. Like marmite, there was a strong divide in opinion on the subject. We all understood one idea of Valentines Day to be about sending an anonymous declaration to someone we admired, like you do […]